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Martine Rose × JACKET

Martine Rose is a London-based menswear brand founded in 2007 by designer Martine Rose. She created ten shirts in Soho, New York, and then presented her collection at London Fashion Week, quickly gaining attention. The brand is characterized by its innovative style, which blends modern silhouettes with classic design elements, and is notable for its oversized tailored jackets and distinctive use of color. Martine Rose also has a strong interest in the relationship between fashion and music, and the London music scene and culture are strongly reflected in her collections.

This season, Martin Rose returns to London, transforming a dilapidated employment office into a space that celebrates "everyday sensuality and community." At the heart of her 26SS collection is a "thirst for the unseen" that resists digital optimization. She depicts the real London lurking in the back alleys, a place that algorithms can never reach. By elevating familiar everyday wear into something alien through intentional dissonance, this collection makes a powerful statement affirming the beauty of imperfection.

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